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About Colleen


Nature is Magical

If you’ve ever watched a gorgeous sunset, walked through a thriving forest, or really looked at a flower; you know what I’m talking about.  


The Earth supports us. 

The sunshine nourishes us.  

The plants heal us.  


The only problem? We forgot.  


As time has gone on and capitalism has boomed, we’ve created a culture that takes us out of our bodies and knowing and throws us into a world that makes you feel like you’re never quite enough and the only way to feel better is spend a ton of money on whatever is being marketed.  


But good news: That’s shifting.  


We’re calling it out. We’re noticing what’s happening. And we’re coming back to actually nourishing ourselves instead of constantly throwing bandaids on our symptoms. I see this every day in my shop when people come in; they’re curious about natural healing and their seeking remedies to their challenges (stress, infertility, exhaustion, digestion, period pain, and so on) because they’re sick and tired of taking multiple medications and really starting to question what is right for them.  


Hellos, I’m Colleen O’Bryant, Founder of Wild Roots Apothecary and I’m so glad you’re here.  


You see, it’s no coincidence that you’ve landed on this page today. It’s part of your journey and if you’re willing to lean in and get curious, I can assure you there’s something here for you.  


Whether you’ve landed here because your neighbor told you elderberry syrup is better than the flu shot or because you’ve been working on healing yourself for years and are ready to dip your toe in Western Herbalism, we’ve got you.  


Truth time: I used to be an insurance agent. (Spoiler alert: this did NOT light me up.) When I got pregnant with my son in 2008, things shifted. I started studying holistic nutrition and as they introduced more and more herbs, my curiosity peaked. I had always been a gardener and I loved that idea that I could grow my own medicine. I enrolled in a Western Herbalism course, began working with my mentor, and through a series of divinely time events, I opened up a brick and mortar and have been introducing and guiding people to and through the healing power of plants ever since.  


I’ve seen people come off long term medications. 

I’ve supported people in healing diseases in their bodies. 

I’ve witnessed people end chronic pain, lose weight, and most importantly feel like themselves again. 


All with plants. 


You see, plants are magic. Using them to heal is an ancient art and if you’re willing to lean in, they will support you (and so will I.)  


Sign up for a free 15 minute consultation with Colleen by signing up here.  


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